{"id":15761,"date":"2017-12-10T08:15:38","date_gmt":"2017-12-10T07:15:38","guid":{"rendered":"https:\/\/4000mil.se\/?p=15761"},"modified":"2020-08-26T11:55:49","modified_gmt":"2020-08-26T09:55:49","slug":"vi-maste-prata-om-det-har-med-reklam-och-sponsring","status":"publish","type":"post","link":"https:\/\/4000mil.se\/index.php\/vi-maste-prata-om-det-har-med-reklam-och-sponsring\/","title":{"rendered":"H\u00f6rni l\u00e4sare, vi m\u00e5ste prata om det h\u00e4r med reklam och sponsring"},"content":{"rendered":"

4000mil har nu funnits i 4,5 \u00e5r. Det startade som ett litet hobbyprojekt. Ett s\u00e4tt f\u00f6r tv\u00e5 personer (vi) som reste mycket att dels sj\u00e4lva h\u00e5lla koll p\u00e5 alla resor och \u00e4ven f\u00f6r att kunna sprida all den information om varje resm\u00e5l, som man ju samlade p\u00e5 sig, vidare till andra beh\u00f6vande p\u00e5 v\u00e4g till samma resm\u00e5l.<\/p>\n

\u00c5ren har g\u00e5tt. Vi har nu 15.000 unika bes\u00f6kare varje m\u00e5nad och \u00e4r d\u00e4rmed en av Sveriges allra st\u00f6rsta resebloggar. Vi publicerar nya artiklar 4 g\u00e5nger i veckan (bland 5 n\u00e4r vi inte kan h\u00e5lla oss) och bloggandet tar m\u00e5nga<\/em> timmar i veckan.<\/p>\n

Vi har i stort sett betalat v\u00e5ra resor sj\u00e4lv fram till nu. Vi har tv\u00e5 bra l\u00f6ner och inte haft en tanke p\u00e5 s\u00e5 mycket annat tills helt nyligt n\u00e4r saker och ting b\u00f6rjat h\u00e4nda. Vi blir pl\u00f6tsligt inbjudna till resebloggarevents, vi tr\u00e4ffar turistbyr\u00e5er och fler och fler f\u00f6rfr\u00e5gningar om samarbeten dimper ner i inboxen.<\/p>\n

\"\"<\/p>\n

S\u00e5 vad g\u00f6ra?<\/p>\n

Vi kan inte hj\u00e4lpa det, men att resa och att blogga \u00e4r grymt kul. Kanske det roligaste vi gjort. Tanken p\u00e5 att det i framtiden skulle kunna vara ett yrke smyger sig p\u00e5. Men inget s\u00e4kert och bekv\u00e4mt jobb, det fattar vi ju. St\u00e4ndigt s\u00e4ljarbete, os\u00e4kerhet fr\u00e5n m\u00e5nad till m\u00e5nad och perioder n\u00e4r det inte alls kommer in s\u00e5 mycket pengar som man t\u00e4nkt. S\u00e5 skulle det s\u00e4kert bli. Ingen dans p\u00e5 rosor, men kanske v\u00e4rt det \u00e4nd\u00e5? N\u00e5gon g\u00e5ng.<\/p>\n

I alla fall s\u00e5 t\u00e4nker vi i den fas i v\u00e5rt bloggande som vi \u00e4r i nu, att vi vill prova lite f\u00f6rsiktigt. Inte all-in f\u00f6rst\u00e5s. Vi har kvar v\u00e5ra jobb, s\u00e5 ingen fara med det. Vi vill bara g\u00f6ra samarbeten d\u00e5 och d\u00e5. Det kan vara ett f\u00f6retag som vill sponsra en artikel<\/strong>. D\u00e5 g\u00f6r vi vanligen s\u00e5 att vi tar en artikel som vi \u00e4nd\u00e5 har p\u00e5 g\u00e5ng och som kan kopplas till det sponsrande f\u00f6retaget och ”till\u00e4gnar” artikeln till dem. P\u00e5 s\u00e5 s\u00e4tt f\u00e5r ni l\u00e4sare det inneh\u00e5ll som vi redan t\u00e4nkt ut \u00e5t er och samma l\u00e4sv\u00e4rde. Och vi tj\u00e4nar en slant. F\u00f6rst\u00e5s st\u00e5r det d\u00e5 tydligt i inl\u00e4gget att det \u00e4r ett samarbete.<\/p>\n

T.e.x. s\u00e5 h\u00e4r kan det se ut d\u00e5.<\/a> B\u00e4sta l\u00e4nderna f\u00f6r roadtrips hade legat p\u00e5 listan j\u00e4ttel\u00e4nge som ett inl\u00e4gg vi ville skriva, s\u00e5 det k\u00e4ndes givet.<\/p>\n

\"\"<\/p>\n

Sedan har vi \u00e4ven gjort n\u00e5gra samarbeten med turistbyr\u00e5er<\/strong>. Lissabon och Berlin t.ex d\u00e4r det fanns delvisa samarbeten. D\u00e5 \u00e4r tre saker viktiga. Dels att det \u00e4r resm\u00e5l som vi k\u00e4nner f\u00f6r och skulle ha kunnat \u00e5ka till p\u00e5 egen hand ocks\u00e5 lika g\u00e4rna. Dels att vi skriver och ber\u00e4ttar vad vi har f\u00e5tt, s\u00e5 att det \u00e4r tydligt. T.ex. som texten l\u00e4ngst ner i denna inl\u00e4gg.<\/a> Och s\u00e5 det d\u00e4r att vi \u00e4r \u00e4rliga med vad vi tycker f\u00f6rst\u00e5s. Som n\u00e4r vi f\u00e5tt pressrate p\u00e5 hotellet Park Inn Alexanderplatz i Berlin, s\u00e5 skriver vi f\u00f6rst\u00e5s \u00e4nd\u00e5 det h\u00e4r inl\u00e4gget<\/a>, f\u00f6r att vi inte var n\u00f6jda. Det f\u00e5r hotellet helt enkelt ta.<\/p>\n

\"\"<\/p>\n

Annonser<\/strong> har vi ocks\u00e5 provat en kort period i v\u00e5ras precis innan vi bytte tema. Dock gav det v\u00e4ldigt lite i pengar, samtidigt som det blev ganska rej\u00e4lt fult p\u00e5 sidan. Inge vi \u00e4r sugna p\u00e5 att ta upp igen just nu i alla fall.<\/p>\n

S\u00e5 t\u00e4nker vi, och vi t\u00e4nker att det \u00e4r funkis att k\u00f6ra s\u00e5.<\/p>\n

Pratar man med andra bloggare i bloggv\u00e4rlden, s\u00e5 \u00e4r det ju mer eller mindre sj\u00e4lvklart att man inte kan f\u00f6rv\u00e4nta sig att vi ska jobba gratis. Samtidigt vet jag ju att l\u00e4sarna inte alltid ser p\u00e5 saken p\u00e5 samma s\u00e4tt. Det \u00e4r l\u00e4tt att bli hemmablind och t\u00e4nka att alla andra ocks\u00e5 tycker som jag.<\/p>\n

Men det viktigaste \u00e4r ju vad ni l\u00e4sare tycker. S\u00e5 sn\u00e4lla, hj\u00e4lp oss g\u00e4rna och svara nu. \u00c4r det ok f\u00f6r er om vi tj\u00e4nar pengar p\u00e5 bloggen? K\u00e4nns det som att vi s\u00e4ljer ut oss, som att man inte kan lita p\u00e5 att vi skriver vad vi tycker l\u00e4ngre? \u00d6s p\u00e5 bara och ge oss vad vi t\u00e5l! Vi vill h\u00f6ra.<\/p>\n

\n

Och denna artikel publiceras i samarbete med… n\u00e4 skojar bara!<\/em>
\nDen \u00e4r skriven av oss. Punkt.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

4000mil har nu funnits i 4,5 \u00e5r. Det startade som ett litet hobbyprojekt. Ett s\u00e4tt f\u00f6r tv\u00e5 personer (vi) som reste mycket att dels sj\u00e4lva h\u00e5lla koll p\u00e5 alla resor och \u00e4ven f\u00f6r att kunna sprida all den information om varje resm\u00e5l, som man ju samlade p\u00e5 sig, vidare till […]<\/p>\n","protected":false},"author":3,"featured_media":15744,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1597],"tags":[],"class_list":["post-15761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bloggande"],"yoast_head":"\nH\u00f6rni l\u00e4sare, vi m\u00e5ste prata om det h\u00e4r med reklam och sponsring<\/title>\n<meta name=\"description\" content=\"4000mil har nu funnits i 4,5 \u00e5r. Det startade som ett litet hobbyprojekt. 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