{"id":15971,"date":"2017-12-15T07:01:13","date_gmt":"2017-12-15T06:01:13","guid":{"rendered":"https:\/\/4000mil.se\/?p=15971"},"modified":"2020-08-26T12:02:49","modified_gmt":"2020-08-26T10:02:49","slug":"tack-alla-lasare-som-svarade-pa-var-fraga","status":"publish","type":"post","link":"https:\/\/4000mil.se\/index.php\/tack-alla-lasare-som-svarade-pa-var-fraga\/","title":{"rendered":"Tack alla l\u00e4sare som svarade p\u00e5 v\u00e5r fr\u00e5ga om reklam och sponsring – nu t\u00e4nker vi s\u00e5 h\u00e4r efter era svar"},"content":{"rendered":"

I s\u00f6ndags skrev vi ett inl\u00e4gg d\u00e4r vi fr\u00e5gade er l\u00e4sare vad ni tycker<\/a> om att vi ibland har l\u00e4nkk\u00f6p p\u00e5 bloggen, samt funderar p\u00e5 att \u00e5ka p\u00e5 press- och bloggresor.
\nVi har f\u00e5tt in ett g\u00e4ng svar fr\u00e5n er b\u00e5de i kommentarsf\u00e4ltet p\u00e5 bloggen och p\u00e5 Facebook och vi \u00e4r v\u00e4ldigt tacksamma \u00f6ver alla som tagit sig tid att svara.<\/p>\n

Vad ni tycker<\/h2>\n

Om vi ska f\u00f6rs\u00f6ka oss p\u00e5 att sammanfatta, s\u00e5 s\u00e4ger egentligen alla att det \u00e4r v\u00e4l klart att ni m\u00e5ste kunna tj\u00e4na lite p\u00e5 bloggen ocks\u00e5 n\u00e4r ni l\u00e4gger s\u00e5 mycket tid.<\/p>\n

N\u00e5gra extra sn\u00e4lla l\u00e4sare har passat p\u00e5 att utn\u00e4mna oss till Sveriges b\u00e4sta reseblogg, vilket naturligtvis f\u00e5r oss att rodna djupt av b\u00e5de blygsamhet och f\u00f6rtjusning.<\/p>\n

Ni har p\u00e5talat f\u00f6r oss hur viktig \u00e4rlighet \u00e4r, att det m\u00e4rks n\u00e4r bloggare f\u00f6rsk\u00f6nar och att ni ibland l\u00e4gger m\u00e4rke till bloggar som inte m\u00e4rker ut samarbeten och uppr\u00f6rs av det.<\/p>\n

Ni har ber\u00e4ttat att ni tappar intresset n\u00e4r det blir f\u00f6r mycket destinations-samarbeten\/bloggresor, att det d\u00e5 blir ointressant och inte k\u00e4nns \u00e4kta.<\/p>\n

N\u00e5gra av er tycker att annonser p\u00e5 sidan \u00e4r fult, andra tycker \u00e4nd\u00e5 att annonser \u00e4r b\u00e4ttre \u00e4n sponsrade resor eftersom det \u00e4r tydligt att det \u00e4r reklam.<\/p>\n

\"\"<\/p>\n

Hur vi t\u00e4nker att vi g\u00f6r med sponsrade inl\u00e4gg\/l\u00e4nkk\u00f6p<\/h2>\n

Vi \u00e4r s\u00e5 glada att vi gjorde det h\u00e4r inl\u00e4gget och tog upp diskussionen med er. Ni \u00e4r s\u00e5 kloka och insiktsfulla och bef\u00e4ster dessutom det vi sj\u00e4lva har t\u00e4nkt i v\u00e5r ensamhet p\u00e5 v\u00e5r kammare.<\/em><\/span><\/strong><\/p>\n

Vi t\u00e4nker med slutsats av det som skrivits, s\u00e5 h\u00e4r:<\/p>\n

De sponsrade inl\u00e4ggen, dvs d\u00e4r ett f\u00f6retag k\u00f6per en l\u00e4nk av oss, typ detta<\/a>, kan vi forts\u00e4tta med. De f\u00e5r inte bli f\u00f6r m\u00e5nga, men d\u00e5 och d\u00e5. Det b\u00e4sta \u00e4r om det kan vara inl\u00e4gg som vi redan t\u00e4nkt att vi skulle skiva som 5 perfekta platser f\u00f6r en roadtrip<\/em><\/strong>, eller V\u00e4rldens vackraste v\u00e4gar<\/em><\/strong>, f\u00f6r d\u00e5 f\u00e5r ni precis det l\u00e4sv\u00e4rde vi redan t\u00e4nkt ut \u00e5t er. De \u00e4r f\u00f6rst\u00e5s tydligt uppm\u00e4rkta och ingen beh\u00f6ver fundera \u00f6ver objektiviteten i sj\u00e4lva texten eftersom det f\u00f6retaget betalar f\u00f6r \u00e4r sj\u00e4lva l\u00e4nken och inte inneh\u00e5llet i inl\u00e4gget. K\u00e4nns som ett ”safe” s\u00e4tt f\u00f6r oss att f\u00e5 in lite pengar f\u00f6r besv\u00e4ret utan att v\u00e5r trov\u00e4rdighet kan ifr\u00e5gas\u00e4ttas.<\/p>\n

Om vi skriver sponsrade artiklar som specialskrivs till ett f\u00f6retag, t.ex. gjorde vi denna f\u00f6r ganska l\u00e4nge sedan<\/a>, s\u00e5 publicerar vi den som extra inl\u00e4gg ut\u00f6ver de 4 st\/vecka som vi alltid levererar, inte i st\u00e4llet f\u00f6r ett osponsrat inl\u00e4gg. D\u00e5 tar sponsringen inte bort n\u00e5got l\u00e4sv\u00e4rde.<\/p>\n

\"\"<\/p>\n

Hur vi t\u00e4nker att vi g\u00f6r med press- och bloggresor<\/h2>\n

Sedan har vi det h\u00e4r med bjudresor fr\u00e5n turistbyr\u00e5erna. Dvs pressresor<\/em><\/strong> och bloggresor<\/em><\/strong>. Och d\u00e5 blir det mer komplicerat eftersom v\u00e5r objektivitet kan ifr\u00e5gas\u00e4ttas, men \u00e4ven f\u00f6r att det inte blir samma stil p\u00e5 resan som om det varit v\u00e5ra egen och inte kan skrivas om p\u00e5 samma s\u00e4tt som om vi \u00e4r ute p\u00e5 egen hand.<\/p>\n

F\u00f6rst vill vi s\u00e4ga att vi \u00e4lskar resorna vi g\u00f6r idag precis som de \u00e4r och t\u00e4nker inte p\u00e5 n\u00e5got s\u00e4tt byta bort dem mot sponsrade resor.<\/em><\/span><\/strong>
\n Men kanske komplettera lite om och n\u00e4r r\u00e4tt tillf\u00e4lle dyker upp?<\/em><\/span><\/strong><\/p>\n

Pressresor<\/em> <\/strong>riktar sig traditionellt till journalister, men p\u00e5 senare \u00e5r blir \u00e4ven bloggare inbjudna. D\u00e4r finns ingen \u00f6verenskommelse om att skriva n\u00e5got alls, utan bloggaren eller journalisten kan om hen vill \u00e5ka, bli bjuden p\u00e5 allt och sedan inte skriva en rad om saken (fast blir kanske inte bjuden igen?)<\/p>\n

Vi lever s\u00e5 pass komplicerade liv, med varannan-veckas-barn, just nu ett heltidsboende barn, funktionshindersproblematik, h\u00e4sthoppningst\u00e4vlingar, \u00e5taganden inom milit\u00e4ren, chefsjobb och egen firma att det k\u00e4nns som en riktig h\u00f6goddsare att vi n\u00e5gon g\u00e5ng skulle kunna bli erbjudna en pressresa som vi faktiskt kan \u00e5ka p\u00e5.<\/p>\n

Hittills har det aldrig h\u00e4nt. Vi har gr\u00e5tit blod samtidigt som vi tackat nej till Lake District (kan ni t\u00e4nka er en person med temuggar med Stolthet-och-f\u00f6rdom-citat p\u00e5 som tackar nej till en resa till Lake Districit???), Lofoten, Tunisien osv.<\/p>\n

Men om\/n\u00e4r det till slut h\u00e4nder ska vi (f\u00f6rst k\u00f6pa varsin trisslott f\u00f6rst\u00e5s), men sedan vara riktigt, riktigt tydliga med vem som betalar och vad p\u00e5 resan som vi \u00e4ven skulle kunna t\u00e4nka oss att betala f\u00f6r och l\u00e4gga tid p\u00e5 privat.<\/p>\n

\"\"<\/p>\n

Bloggresor<\/strong> arrangeras, som framg\u00e5r av namnet, f\u00f6r bloggare och inneh\u00e5ller n\u00e5gon form av uppg\u00f6relse om att det ska skrivas om destinationen p\u00e5 bloggen.<\/p>\n

Vi t\u00e4nker att det verkligen g\u00e4ller att h\u00e5lla tungan r\u00e4tt i mun ang\u00e5ende dessa och att vi bara \u00e5ker p\u00e5 s\u00e5dana om det \u00e4r ett resm\u00e5l vi dr\u00f6mmer om och som k\u00e4nns r\u00e4tt och om vi sj\u00e4lva har m\u00f6jlighet att sj\u00e4lva styra s\u00e5 att det blir ett inneh\u00e5ll som vi \u00e4ven skulle ha valt f\u00f6r en privat semester. Och inte f\u00f6r ofta d\u00e5…<\/p>\n

Samt att vi f\u00f6rst\u00e5s \u00e4r \u00e4rliga i v\u00e5ra \u00e5sikter, skriver p\u00e5 samma s\u00e4tt som vi g\u00f6r efter v\u00e5ra privata resor och v\u00e4ldigt tydligt skriver om vad f\u00f6r slags resa vi \u00e4r p\u00e5 och vem som betalar.<\/p>\n

L\u00e5ter det bra?
\nOch sedan sist av allt. Forts\u00e4tt g\u00e4rna att tala om f\u00f6r oss vad ni tycker om det vi g\u00f6r och skriver om p\u00e5 bloggen. Hojta till om ni tycker att vi g\u00f6r fel val eller att det inte blir bra p\u00e5 ett eller annat s\u00e4tt!<\/p>\n

\"\"
Nu laddar vi f\u00f6r fullt f\u00f6r Kuba och Mexiko som ju \u00e4r en helt vanlig privat resa!<\/figcaption><\/figure>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

I s\u00f6ndags skrev vi ett inl\u00e4gg d\u00e4r vi fr\u00e5gade er l\u00e4sare vad ni tycker om att vi ibland har l\u00e4nkk\u00f6p p\u00e5 bloggen, samt funderar p\u00e5 att \u00e5ka p\u00e5 press- och bloggresor. Vi har f\u00e5tt in ett g\u00e4ng svar fr\u00e5n er b\u00e5de i kommentarsf\u00e4ltet p\u00e5 bloggen och p\u00e5 Facebook och vi […]<\/p>\n","protected":false},"author":3,"featured_media":10736,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1597],"tags":[1600,1599,1601],"class_list":["post-15971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bloggande","tag-bloggresor","tag-pressresor","tag-sponsrat-inlagg"],"yoast_head":"\nTack alla l\u00e4sare som svarade p\u00e5 v\u00e5r fr\u00e5ga om reklam och sponsring - nu t\u00e4nker vi s\u00e5 h\u00e4r efter era svar<\/title>\n<meta name=\"description\" content=\"I s\u00f6ndags skrev vi ett inl\u00e4gg d\u00e4r vi fr\u00e5gade er l\u00e4sare vad ni tycker om att vi ibland har l\u00e4nkk\u00f6p p\u00e5 bloggen, samt funderar p\u00e5 att \u00e5ka p\u00e5 press- och\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/4000mil.se\/index.php\/tack-alla-lasare-som-svarade-pa-var-fraga\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tack alla l\u00e4sare som svarade p\u00e5 v\u00e5r fr\u00e5ga om reklam och sponsring - 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