{"id":81848,"date":"2025-09-21T06:00:00","date_gmt":"2025-09-21T04:00:00","guid":{"rendered":"https:\/\/4000mil.se\/?p=81848"},"modified":"2026-03-22T21:16:09","modified_gmt":"2026-03-22T20:16:09","slug":"bor-en-resebloggare-ha-hogre-moral-an-en-journalist","status":"publish","type":"post","link":"https:\/\/4000mil.se\/index.php\/bor-en-resebloggare-ha-hogre-moral-an-en-journalist\/","title":{"rendered":"B\u00f6r en resebloggare ha h\u00f6gre moral \u00e4n en journalist? – Om pressresor och om konceptet gratis"},"content":{"rendered":"\n

Ja, jag vet, jag borde verkligen inte hetsa upp mig. Jag borde ha vant mig vid det h\u00e4r laget. Stoiskt bara ta emot. V\u00e4nda andra kinden till. \u00c4nd\u00e5 blir man tr\u00f6tt p\u00e5 n\u00e5got vis. N\u00e5got of\u00f6rklarligt vis. S\u00e5 vi tar det v\u00e4l fr\u00e5n b\u00f6rjan igen.<\/p>\n\n\n\n

Den h\u00e4r sajten, resebloggen, online-resemagasinet, eller vad det nu \u00e4r. 4000mil. Den drivs av mig, Gunilla. I \u00f6ver 12 \u00e5r har den funnits nu. 2220 artiklar ha jag hittills skrivit. Mellan 2 och 5 stycken i veckan. Samtidigt som \u00f6vriga livet p\u00e5g\u00e5r. Heltidsjobb som chef, familj, barn som vuxit upp vid sidan av 4000mil. Tragedier som har intr\u00e4ffat. Ja ni som varit med vet.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Allt startade med en passion f\u00f6r resor. Samt ett intresse f\u00f6r foto och en drivkraft att skriva. En drivkraft som tidigare aldrig riktigt f\u00e5tt utlopp. Plus en vilja att dela. Att hj\u00e4lpa andra resen\u00e4rer med tips och kunskap. Att inspirera till resor off the beaten track, till vandring, till \u00e4ventyr, till upplevelser bortanf\u00f6r solstolen.<\/p>\n\n\n\n

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Sajten snittar just nu p\u00e5 100.000 unika bes\u00f6kare per m\u00e5nad. Och med \u00e5ren och det v\u00e4xande antalet bes\u00f6kare blir vi ibland inbjudna p\u00e5 pressresor. En pressresa \u00e4r en resa som en destination har bjudit in till. Man bjuder resejournalister och andra reseskribenter f\u00f6r att visa upp sin destination. Med dessa resor f\u00f6ljer inget tv\u00e5ng att skriva och ingen p\u00e5verkan p\u00e5 vad man i s\u00e5 fall borde skriva. Men f\u00f6rst\u00e5s en f\u00f6rhoppning om att det ska bli en eller fler artiklar.<\/p>\n\n\n\n

Att \u00e5ka p\u00e5 dessa pressresor skiljer sig r\u00e4tt rej\u00e4lt fr\u00e5n en privat resa. Tempot \u00e4r h\u00f6gt, med program fr\u00e5n tidig morgon till sen kv\u00e4ll. Destinationen vill ju hinna visa s\u00e5 mycket som m\u00f6jligt f\u00f6rst\u00e5s! Det \u00e4r ett arbete att \u00e5ka, inte en semester. Man fotar och antecknar. Man letar vinkar, samlar fakta, funderar p\u00e5 inneh\u00e5ll. ”Vad skulle mina l\u00e4sare uppskatta att ta del av h\u00e4rifr\u00e5n?”, ”Vad \u00e4r unikt och genuint?” och ”Varf\u00f6r ska man \u00e5ka hit?”<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Det ger ocks\u00e5 en unik m\u00f6jlighet att st\u00e4lla fr\u00e5gor om landet. Kunskapen blir d\u00e5 mycket, mycket djupare \u00e4n om man reser p\u00e5 egen hand och bara betraktar landet utifr\u00e5n. P\u00e5 pressresan har man hela tiden tillg\u00e5ng till kunniga guider som kan det mesta om sin destination.
Ibland h\u00e4nder det att man f\u00e5r man f\u00f6lja med p\u00e5 utflykter som inte alls intresserar en. D\u00e5 \u00e4r det bara att h\u00e5lla god min och h\u00e4nga med. D\u00e5 blir det ju heller inga artiklar om just detta sen.<\/p>\n\n\n\n

F\u00f6r det h\u00e4r \u00e4r ett yrke, att vara reseskribent. \u00c4ven om man inte har journalistexamen, skriver f\u00f6r en papperstidning eller ens lever p\u00e5 det. Det \u00e4r \u00e4nd\u00e5 ett yrke, en profession, ett hantverk. \u00c4ven om vinklingen skiljer sig r\u00e4tt rej\u00e4lt mellan resetidningsjournalisten som str\u00e4var efter att skriva bort sig sj\u00e4lv ur storyn, och resebloggare som hela tiden skriver med sig sj\u00e4lv i mitten av ber\u00e4ttelsen. ”S\u00e5 h\u00e4r tyckte jag, det h\u00e4r \u00e5t jag, h\u00e4r bodde jag, det h\u00e4r museet \u00e4lskade jag.”<\/em><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Det ni f\u00e5r serverat h\u00e4r p\u00e5 4000mil, alldeles gratis att ta del av, \u00e4r en mix av privata resor och pressresor. Mest privata resor. Det \u00e4r d\u00e4rf\u00f6r jag aktivt valt att beh\u00e5lla mitt ”vanliga” jobb, f\u00f6r att alltid, alltid ha r\u00e5d med mina egna resor. Kunna resa dit jag vill, n\u00e4r jag vill. Forts\u00e4tta g\u00f6ra alla de d\u00e4r dr\u00f6mresorna. Dessutom i mitt eget tempo.<\/p>\n\n\n\n

Men en del resor \u00e4r pressresor. Just nu \u00e4r jag i Tjeckien p\u00e5 en pressresa, i juni \u00e5kte jag till Kosovo med ett superh\u00e4rligt g\u00e4ng svenska, danska och norska reseskribenter. Att jag \u00e5ker p\u00e5 pressresa brukar jag alltid skriva n\u00e5gonstans i n\u00e5got av inl\u00e4ggen fr\u00e5n destinationen. Det \u00e4r ingen hemlighet p\u00e5 n\u00e5got s\u00e4tt och jag ber\u00e4ttar om det mesta f\u00f6r er. Rakt av och utan filter.<\/p>\n\n\n\n

Sedan juni har man kunnat se i resepressen att artiklarna om Kosovo kommit ut en efter en. V\u00e4lskrivna, fina artiklar av professionella resejournalister som varit med i m\u00e5nga \u00e5r. Roligt f\u00f6r Kosovo, som \u00e4r en s\u00e5n fin, genuin destination, t\u00e4nker man n\u00e4r man ser dem. Och kul att k\u00e4nna igen bilder, och f\u00e5 ”v\u00e5r” resa \u00e5tergiven ur n\u00e5gon annans perspektiv.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Ingenstans har det st\u00e5tt ”resan genomf\u00f6rdes som en pressresa” i dessa artiklar. Helt enkelt f\u00f6r att det \u00e4r en sj\u00e4lvklarhet. Det \u00e4r s\u00e5 resejournalister jobbar. De \u00e5ker p\u00e5 pressresor, sedan kommer de hem och s\u00e4ljer in sina artiklar till olika tidningar. Ett avtal sluts och en artikel skrivs och publiceras. Tidningens prenumeranter l\u00e4ser och \u00e4r n\u00f6jda med inneh\u00e5llet. Blir inspirerade. Bokar kanske en resa sj\u00e4lva. ”\u00c5h s\u00e5 trevligt skrivet!”<\/em><\/p>\n\n\n\n

Allts\u00e5 hur tror folk att de resorna har betalats? Att en papperstidningsredaktion idag har r\u00e5d att skicka frilansare kors och tv\u00e4rs \u00f6ver jordklotet f\u00f6r en s\u00f6ndagsartikel? Hej och h\u00e5! Nej, kan jag avsl\u00f6ja h\u00e4r och nu, det \u00e4r pressresor.<\/p>\n\n\n\n

\"\"
G\u00e4nget av reseskribenter i Kosovo<\/figcaption><\/figure>\n\n\n\n

Men till mig som publicerar artiklar p\u00e5 egen sajt, gratis f\u00f6r vem som helst att l\u00e4sa, blir reaktionen misst\u00e4nksamhet och besvikelse. Man har ”nosat r\u00e4tt p\u00e5” (vilket borde vara enkelt eftersom jag \u00e4r \u00f6ppen med det) att detta var ju en pressresa. Minsann! Och d\u00e5 kan man ju inte lita p\u00e5 n\u00e5got alls av inneh\u00e5llet. Vem vet, kanske bilderna \u00e4r fejk ocks\u00e5?<\/p>\n\n\n\n

Sj\u00e4lv tycker jag att det \u00e4r en r\u00e4tt kraftig f\u00f6rol\u00e4mpning. Att jag efter 12 \u00e5r i skr\u00e5et inte skulle beh\u00e4rska konsten att skriva bra, intressanta, sanningsenliga och korrekta artiklar om en plats, bara f\u00f6r att jag tagit mig dit via en pressresa. F\u00f6r mig k\u00e4nns det absurt. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Och har man verkligen r\u00e4tt att kr\u00e4va av en sajt som man l\u00e4ser gratis, att dess upphovsperson inte f\u00e5r hitta s\u00e4tt att i alla fall delvis finansiera sina resor, sin kanal och sitt inneh\u00e5ll? Hur kan man ha gratis och helt oavl\u00f6nat arbete bakom som sin f\u00f6rv\u00e4ntning? Och bli uppr\u00f6rd n\u00e4r saker och ting verkar g\u00e5 runt som ett nollsummespel i alla fall?<\/p>\n\n\n\n

Vad t\u00e4nker ni som l\u00e4ser? Hit me.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Och by the way<\/em>, Kosovo \u00e4r en unik destination som reseentusiasten inte b\u00f6r missa. Helt oavsett att de anordnar pressresor ibland.<\/p>\n\n\n\n

L\u00e4s ocks\u00e5: <\/strong>14 saker att g\u00f6ra i Kosovo \u2013 v\u00e5ra b\u00e4sta tips<\/a><\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

Missa inga inl\u00e4gg. Gl\u00f6m inte att f\u00f6lja 4000mil p\u00e5 Facebook<\/a> och p\u00e5 Instagram<\/a>.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Ja, jag vet, jag borde verkligen inte hetsa upp mig. Jag borde ha vant mig vid det h\u00e4r laget. Stoiskt bara ta emot. V\u00e4nda andra kinden till. \u00c4nd\u00e5 blir man tr\u00f6tt p\u00e5 n\u00e5got vis. N\u00e5got of\u00f6rklarligt vis. S\u00e5 vi tar det v\u00e4l fr\u00e5n b\u00f6rjan igen. Den h\u00e4r sajten, resebloggen, online-resemagasinet, […]<\/p>\n","protected":false},"author":3,"featured_media":79912,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1597],"tags":[],"class_list":["post-81848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bloggande"],"yoast_head":"\nB\u00f6r en resebloggare ha h\u00f6gre moral \u00e4n en journalist? - Om pressresor och om konceptet gratis<\/title>\n<meta name=\"description\" content=\"Ja, jag vet, jag borde verkligen inte hetsa upp mig. Jag borde ha vant mig vid det h\u00e4r laget. Stoiskt bara ta emot. 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