About 4000mil

4000mil is one of the largest travelblogs in Sweden with 174.000 unique readers per month. It was started in 2013 and is run by the married couple Gunilla and Christofer Yourstone.
The blog was appointed the fourth best travelblog by Sweden ́s largest newspaper Expressen and also as “one of the most inspiring travel blogs right now”
by the Swedish travel agency Resia.


We write about travel all around the world. There is a clear focus on activities, exploring and outdoor.


Our readers are 40-70 years and very interested in travelling. They are independent travellers and like us they like to explore and travel in an active way.
A majority of the readers are female. We often get comments from readers saying they just booked a similar trip as in our blog.

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Media Kit

Mediakit på svenska

Mediakit in english