4000mil.se is one of the largest travelblogs in Sweden with 35.000 unique readers every month. It was started in 2013 and is run by the married couple Gunilla and Christofer Yourstone.
The blog was appointed the fourth best travelblog by Sweden ́s largest newspaper Expressen and also as “one of the most inspiring travel blogs right now”
by the Swedish travel agency Resia.
We write about travel all around the world, price range medium to luxury. Most trips are done by us as a couple, but sometimes we also write about family-trips together with our children/teenagers.
We travel to both classic destinations as well as ” of the beaten track”.
There is a clear focus on activities and exploring.
The blog has a special section for hiking and another one for hotels with that something extra.
Our readers are 30-60 years and interested in travelling. They are independent travellers and like us they like to explore and travel in an active way.
A majority of the readers are female. We often get comments from readers saying they just booked a similar trip as in our blog.
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